The Nada Cart

Over 10 years ago, an empanada vision came to me. It was my dream to open a cart that would provide my beloved city of Boston with delicious made-from-scratch empanadas, reminiscent of the many 'NADA feasts I had in my childhood.

Since 2020, The Nada Cart brand has grown to be widely recognized in the Greater Boston Area as a purveyor of gourmet empanadas. We sold over 75,000 units at dozens of locations including the US Open, Hub Hall, Faneuil Hall, and more.

The Nada Cart became a reality and I built the brand from the ground up.

🥟 Grew revenue 5x year over year

🥟 Built a social following of over 3,000 followers across platforms

🥟 Created digital and physical branding used at dozens of brick-and-mortar locations

🥟 Developed PR strategy with features in prominent news outlets like the Boston Globe

🥟 Established multi-channel B2B marketing campaigns increasing conversions by 10%

Marketing Materials

Website

🥟 Developed and optimized site with over 400 unique visitors each month

Social

🥟 Multi-platform social media presence. Scroll through a sample of our Instagram posts.

Packaging

🥟 Developed a consumer packaged good for retail and wholesale.

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Google Sites

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